Grupa LOTOS has launched a new image-building campaign. It consists of a promotional TV spot and its interactive version, available at www.lotostory.pl. The link can also be used to access a competition where the participants will have a chance to win a year's supply of fuel.

The clip “My Daddy's Work” is based on the relationship between a child and a parent. A 7-year-old boy talks about the job of his father, using his own words. He knows that his father works where ‘that sign’ is. However, he is a bit confused, since the sign appears in many different places, and his dad talks about many different things. The boy wonders how this can be possible and where his father really works.

Creation of the spot took three days. It was shot in PGE Arena, some scenes were shot at the Gdańsk airport, a service station in Koszwały, and at the Gdańsk refinery. The film crew, led by Paweł Borowski, also visited the Seal Centre in Hel, which is supported by Grupa LOTOS under the Baltic Sea’s Wildlife Protection Programme.

- We have launched this campaign to consistently bring LOTOS closer to the status of ‘lovemark’, and to show the wide range of areas in which the LOTOS Group’s activities support us on an everyday basis - says Ms Anna Goliszewska, Head of the Brand Management Office at Grupa LOTOS S.A. - The campaign is loaded with emotions to demonstrate that LOTOS is committed to people and their needs. In our story we have sought to fuse two things − the spectacular scale of the LOTOS activities with sincere and warm human feelings. That is precisely what LOTOS is like. A powerful and modern company, as may be seen in subsequent scenes of the spot, it simultaneously remains close to people, abounding in hearty and naturally positive emotions - adds Ms Goliszewska.
 
The campaign, representing another stage in the promotional strategy for turning the LOTOS brand into a lovemark, has been executed by the Brand Management Office of Grupa LOTOS S.A. and Grey Group advertising agency. Tank Production Studio was responsible for the production of the campaign spot, whereas Starcom media company − for media planning and buying.

The spot will be broadcast by the major television channels, including: TVP1, TVP2, TVN, Polsat, additional channels (e.g. Discovery, BBC, TV4, TVN Turbo, TVN4, Polsat Sport), and at Internet websites (e.g. onet.pl, wp.pl. gazeta.pl, VOD.TVP, Youtube, IPLA).
 
The campaign will last until the end of November.

Communications Office, Grupa LOTOS S.A., ul. Elbląska 135, 80-718 Gdańsk, Poland, tel. (+48) 58 308 87 31, (+48) 58 308 83 88, e-mail: media@grupalotos.pl