In a move to enhance its brand recognition in the world, Grupa LOTOS has signed up Agnieszka Radwańska, Poland’s best female tennis player, to become LOTOS ambassador for the next three years. In partnership with Ms Radwańska, LOTOS also plans to launch sports educational programmes addressed to talented Polish youth.
The agreement is valid until the end of February 2020. Agnieszka Radwańska will be promoting the LOTOS brand during the WTA Tournaments in which she takes part. As part of the cooperation, she will also attend special events organised by the Company.
“Partnership with Agnieszka Radwańska offers Grupa LOTOS an excellent opportunity to even more strongly communicate its presence in foreign markets. It is worth to note that the Company exports the highest-quality fuels and engine oils to 75 countries all over the world”, says Marcin Jastrzębski, President of the Grupa LOTOS Management Board.
LOTOS is also planning to launch its operations on the UK Continental Shelf in the North Sea. The Company intends both to expand its exploration and production business and to sell its maintenance services. This will also help the Company to continue cooperation with the Polish shipbuilding industry.
“We are happy to partner with Agnieszka, all the more so because we share a number of values. Operating in the oil sector and being a top seed in tennis are both very demanding as they require iron discipline, the best techniques, ingenuity, or even innovativeness, and an ability to quickly predict what is going to happen − all that stands for Grupa LOTOS’ key business values”, adds Marcin Jastrzębski.
“I am proud to be an ambassador for Grupa LOTOS, as it is one of the very few Polish companies which offer so much support to talented Polish athletes from various sports disciplines. I believe that together with Grupa LOTOS we can be very successful in promoting tennis in Poland”, says Agnieszka Radwańska.
The agreement is another sports sponsorship project carried out by Grupa LOTOS.Caring deeply about the future of next generations, LOTOS engages in CSR-driven sports projects addressed to children and youth, sponsoring scholarships, training equipment and sports camps for young athletes.
Communications Office, Grupa LOTOS S.A., ul. Elbląska 135, 80-718 Gdańsk, Poland, tel. (+48) 58 308 87 31, (+48) 58 308 83 88, e-mail: email@example.com